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Three Bluebirds
Bringing Scandinavian Culture to the USA
Early on, founders Lynda and Lasse were in the business of introducing Scandinavian products to American markets. Lynda imported traditional needlework supplies and Lasse worked to promote Finnish international trade. But the Three Bluebirds story is about one Scandinavian invention in particular: the Swedish Dishcloth.
This special dishcloth was created in 1949, and it became popular throughout Scandinavia. In Finland, Lasse grew up using plain, solid-colored Swedish Dishcloths. These absorbent, reusable cloths were an everyday part of the sustainable Finnish lifestyle. “It was a given,” Lasse says, “and we wouldn’t waste anything.”
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